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CITY OF INDUSTRY, Calif. (May 16, 2006) — Nutro Products Inc., maker of America's #1 Brand of Lamb and Rice dog food in pet stores, has broadened its Natural Choice® line with new Small Bites Lite and Small Bites Senior formulas for dogs. Not just for small dogs, Nutro's research shows over half of the Small Bites purchases are made for medium and large breeds — showing that dogs of all sizes sometimes prefer a small kibble size.
The addition of these two new formulas extends the fast growing Small Bites line of Natural Choice products into a family of products for all lifestages. Small Bites formulas also include Natural Choice Chicken, Rice & Oatmeal Puppy and Natural Choice Small Bites Lamb Meal & Rice formula for adult dogs.
All Natural Choice products contain natural ingredients with vitamins and minerals and use high-quality lamb meal, chicken meal and highly digestible rice — no ground corn and no chicken heads, feet or intestines, which may be found in products that contain chicken by-product meal. And as with all Nutro products, Natural Choice Small Bites improves skin and coat while delivering great taste; and all come with a money back guarantee.
Each new Natural Choice Small Bites product is formulated with Alpha Linolenic Acid (ALA) to support a dog's nervous system, vision and brain function. ALA in combination with Linoleic Acid helps reduce shedding and provides added skin and coat nourishment. Glucosamine and Chondroitin help with joint support.
It is easy to over feed dogs, especially small ones, and currently close to 40% of the pet population is overweight. Natural Choice Small Bites Lite is designed for overweight, less active dogs. Small Bites Lite is a true lamb and rice formula featuring lamb meal as the only meat protein and rice as the only cereal grain, becoming the newest addition to Natural Choice — America's #1 Brand of Lamb and Rice dog food in pet stores. A healthy option for overweight dogs, Small Bites Lite provides an added benefit of small stools.
Natural Choice Small Bites Senior, created for dogs over the age of seven, provides dogs with Nutro's new Senior Support System™ for healthy aging. As dogs age, they may begin to experience memory loss, short temper, and diminished interest in food. Nutro's Senior Support System helps address these changes using a unique fatty acid blend plus choline to provide important nutrients for cognitive support, vision and behavioral changes. Small Bites Senior includes chicken meal as its only meat protein and highly digestible rice and oatmeal for energy. Like all Natural Choice products, Small Bites Senior contains no chicken heads, feet or intestines or ground yellow corn.
All Natural Choice formulas are sold exclusively in pet specialty stores and at farm and feed stores. For more information on Natural Choice Small Bites or any other Nutro dog or cat food product or to find the closest retailer, visit www.nutroproducts.com/ncdog.shtml or call their consumer hotline at 1-800-833-5330.
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